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Carriers Bring Back Subsidies With iPhone 7 Launch
Wireless carriers have spent years nudging customers into paying full price for their expensive smartphones, but a rash of promotions around the coming iPhone 7 shows a willingness to still subsidize the device. Shortly after Apple Inc. AAPL -2.26 % unveiled its newest handset, T-Mobile US Inc. TMUS -4.43 % and Sprint Corp. S -2.21 % rolled out offers that promise a free iPhone 7 with 32 gigabytes of storage to anyone who turns in an Phone 6 or 6s. Sprint will also accept one of Samsung SSNHZ 0.00 % ’s latest S7 models. The move was followed Friday by both Verizon Communications Inc. VZ -3.
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