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BlackBerry’s security-focused Android identity crisis
Consider BlackBerry. Think about the company, its products, its most iconic features. What comes to mind? Business apps? A QWERTY keyboard? BBM? The once-mighty Canadian smartphone maker is banking on one word standing above all the rest: security. You see, BBM is no longer solely the realm of BlackBerry devices, and the keyboard hasn’t been ubiquitous since the company belatedly responded to iPhone with the Storm in 2008 (a chapter the smartphone maker would likely just as soon forget).
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